Consumer Value Products (CVP) Banner

Lower prices for customers. Higher margins for you.

According to Accenture, 72% of consumers believe store brands are as good as national and they can save up to 40% by purchasing store brands. Millennials typically think highly of store brands and spend 11% more on private label than the rest of the population (Goldman Sachs).

Our private label products were made with you and your customers in mind. A true win-win opportunity.

Leverage Consumer Value Products (CVP), McLane’s private label brand, that offers a wide range of high-quality private label products with over 230 SKUs for categories such as:

CVP General Merchandise Products
General Merchandise
CVP Health & Beauty Care Products
Health & Beauty Care
CVP Grocery Products
YumBees Candy Products
Excursion Beef Jerky and Hometown Market Snacks
Road-Tech Automotive Products
Beau Dacious Pet Treats & Accessories
Pet Treats & Accessories
Fly Guys Pizza Products
Beverage & Foodservice

The cost to you is low, so you can offer attractive prices to your customers while keeping your gross margins and penny profits high—as much as 54% margins. Add in advantageous rebate programs that put money back in your pocket, and you can count on seeing the results in your bottom line.

Some of Our Brands